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What are PUSH messages? As part of the W3C standard, web notifications define an API for end-user notifications that are sent to the user's desktop and/or mobile devices via the browser. Notifications appear on the end devices as they are familiar to the end user from apps installed on the device (e.g. emails). Notifications appear on the end user’s device, just like an app (e.g. for emails) installed on the device.

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Web notifications are part of the W3C standard and define an API for end user notifications. A notification makes it possible to inform the user about an event, such as a new blog post, outside the context of a website.

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